November 20, 2020

Lavazza Global Ambassador Programme 2020: Rwanda Fundraising Relay

We may not be able to travel to Rwanda this year, as part of the Lavazza Global Ambassador Programme but we still plan to make a positive impact!

Our Global Team of Ambassadors have come together to take on this challenge in an attempt to raise funds for tea farmers and their families in Rwanda, where our 2020 Ambassadors would have been travelling were it not for the current travel restrictions.

We’re pleased to share that on Wednesday 25th November our team of Ambassadors will take part in a 'Virtual Relay', either walking, running or cycling their section of the relay. With 17 Ambassadors from 6 countries (UK, France, Germany, US, Canada and Japan) taking part, the relay is scheduled to last 18 hours and cover 120 miles!

All of our Ambassadors have been lucky enough to visit one of the countries we source our raw materials from and see first-hand the impact of our origin program partnerships with Ethical Tea Partnership and World Coffee Research, as well as our community support activities. 

This year, we are raising money to gift cows to less fortunate farmers and families in Rwanda. One cow makes such a difference to the lives of these families and their communities, and we caught up with two of last year’s ambassadors to learn about the positive difference this makes. Should you wish to make any donations towards this fantastic cause, visit our donation page here: https://www.gofundme.com/f/giftingcowstocommunitiesinrwanda2020

Thank you for your support and we look forward to seeing how the team get on!

The Lavazza Global Ambassadors Team

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