January 23, 2020
A vending first, Lavazza Professional launch the revolutionary KLIX Eco Cup™, recyclable with normal paper waste
Basingstoke, UK – January 2020. A leap forward in the reduction of plastic waste and of the number of cups sent to landfill, Lavazza Professional introduces the new KLIX Eco Cup™, a breakthrough in in-cup vending, biodegradable and recyclable with normal paper waste.
A truly sustainable vending solution for the workplace, the new KLIX Eco Cup™ will be available in KLIX® vending machines from February 2020, serving a wide range of popular hot drinks brands, with many more to come throughout the year.
Ashley Weller, UK Market Director Lavazza Professional UK, explained “Calls for a reduction in single-use plastic for food and drink containers increased our commitment to offering our customers and consumers a revolutionary solution to meet their needs: KLIX Eco Cup™ marks another step forward in our mission to deliver the most sustainable drinks vending solutions in the world.”
The House of Commons - Environmental Audit Committee stated that in the UK, 2.5 billion coffee cups are used and thrown away each year, but less than 1 in 400 – just 0.25% - are recycled. Not surprisingly, an enormous number of cups - around 500,000 - are littered every day.
Most consumers are unaware that standard paper cups are difficult to recycle and are usually sent to landfill due to a Polyethylene (PE) lining that very few recycling facilities across Europe can process. The new KLIX Eco Cup™ is unique due to a special patented water-based dispersion barrier board by Kotkamills that enables the cups to be recycled with normal paper waste, just like office paper*.
Designed for businesses who are looking for an alternative to plastic cups, the KLIX Eco Cup™ is manufactured using paper sourced from sustainably managed forests, accredited by PEFC™ and can be recycled into paper waste up to seven times, guaranteeing low environmental impact.
Indeed, a Life Cycle Assessment run by the external consultancy WSP states that using the new KLIX Eco Cup™ reduces environmental impact by almost 2/3 compared to a standard paper cup.**
Ashley Weller continues “One of the greatest challenges was developing a cup that meets our high expectations for quality and recyclability whilst ensuring consumers enjoy a great taste experience.”
Lavazza Professional’s range of KLIX® machines lead the workplace drinks market with sustainability features such as low energy and standby modes, efficient boiler systems, heating just enough water at precisely the right temperature and all manufactured in our own ISO 14001-certified UK factory. Completely dedicated to the workplace, and now with the new KLIX Eco Cup™, Lavazza Professional offers a truly sustainable, hassle-free vending system.
Ashley Weller adds “We have always been passionate about making a positive difference that goes far beyond our own business and supports our customers on their own individual sustainability journeys. We are therefore pioneering a breakthrough sustainable solution in the vending world together with our valuable partners Kotkamills and Benders Paper Cups. Our commitment is clear but we hope that other businesses will also increasingly play an active role, because strength is in numbers. We encourage the big players in the market to explore similar solutions in order to boost the rate of recycling for this type of cup”.
The new KLIX Eco Cup™ will be available from February 2020 in the KLIX® Momentum and Outlook machines starting with the most popular drinks, with a progressive roll out plan across 2020 which will dramatically reduce our use of plastic by 2021.
About Lavazza Professional:
Lavazza Professional is part of the Lavazza Group and home of popular vending brands such as KLIX® and Flavia®. Lavazza Professional is a leader in vending, operating in Europe, North America and Japan, with offices based in the United Kingdom, France, Germany, North America and Japan and several production plants across all the geographies.
About Lavazza Group
Established in 1895 in Turin, the Italian coffee company has been owned by the Lavazza family for four generations. Among the world’s most important roasters, the Group currently operates in more than 140 countries through subsidiaries and distributors, with 64% of revenues coming from markets outside of Italy. Lavazza employs a total of over 4,000 people with a turnover of € 1.87 billion in 2018. [In its financial statements at 31/12/2018, for the first time Lavazza Group has stated its income and equity values according to international accounting standards (IFRS)].
Lavazza, one of the world’s 100 most reputable brands according to the Reputation Institute, is now the ninth business globally for Corporate Responsibility in the 2019 Global CR RepTrak ranking, taking the top spot in the Food & Beverage sector, and the Italian business community. Lavazza created the concept of blending — or in other words the art of combining different types of coffee from different geographic areas — and this continues to be a distinctive feature of most of its products. The company also has 30 years’ experience in the production and sale of portioned coffee systems and products. It was the first Italian business to offer capsule espresso systems. Lavazza operates in all business segments: at home, away-from-home and office coffee service, always with a focus on innovation in consumption technologies and systems.
Lavazza has been able to develop its brand awareness through important partnerships perfectly in tune with its brand internationalization strategy, such as those in the world of sport with the Grand Slam tennis tournaments, and those in the fields of art and culture with prestigious museums like New York’s Guggenheim Museum, St. Petersburg’s Hermitage State Museum and Melbourne’s National Gallery of Victoria.
Companies that form part of the Lavazza Group include France’s Carte Noire and ESP (acquired in 2016 and 2017 respectively), Denmark’s Merrild (2015), North America’s Kicking Horse Coffee (2017), Italy’s Nims (2017), and the business of Australia’s Blue Pod Coffee Co (2018). At the end of 2018, following an acquisition, the Lavazza Professional Business Unit was created, which includes the leading Office Coffee Service (OCS) systems Flavia and Vending brand Klix.
Kotkamills, located in Finland, is an experienced and responsible global partner, manufacturing innovative products created from wood, a renewable natural resource. Our range of sustainable products includes food safe consumer boards, the high-quality saturating base kraft paper Absorbex®, and ecological wood products. The fully recyclable AEGLE® and ISLA® boards, produced since 2016, were complemented in 2018 with water-based dispersion barriers replacing plastics used in packaging and food service applications. All our products are environmentally friendly, recyclable and safe to use. The versatile use of ISLA® Barrier Boards is expanding to a vending machine application in co-operation with Lavazza Professional.